Social media for musicians: Grow your audience with videos

Social media for musicians: grow your audience with videos by Ida Riegels from Nova AI

Musical performances on social media channels

The way musicians perform for audiences has changed, with social media gaining more attention. While live performances are still considered the most special way to experience music, the social media music scene is expanding. Platforms like YouTube and TikTok are now major gathering points for audiences with diverse musical tastes.

Digital improvements

The sound and recording quality of digital devices have improved significantly over the years. This allows everyone to create and listen to musical performances in good quality, whether at home or in public spaces.

An opportunity for musicians

Musical performances have become much more accessible. For musicians, this presents a great opportunity to share their content with global audiences regularly and build a community.

This post will explore five creative ideas for a stronger social media presence for musicians!

4 creative ideas for a stronger social media presence for musicians

1. Add lyrics to your videos

Have you ever played a song with meaningful lyrics? Many lullabies, pop, rock, and even metal songs have heartfelt lyrics. If you know the song well, you can almost hear the words when the music plays.

Consider adding the lyrics to your videos to give your audience a better understanding of the song's message. This is similar to adding subtitles or captions to improve viewer focus and engagement.

If you find it overwhelming to include all the lyrics, try adding a few of the most meaningful lines to your music videos.

2. Play in different locations and on different instruments

When creating videos, the visual setting is just as important as the music. It can be exciting for your audience to see you perform in new surroundings or on different instruments.

While it's great to have a familiar base for playing and recording, changing your environment can keep things fresh. Consider recording in public spaces or trying out a piano in a store. If you have a portable keyboard, take it on a trip or ask a friend if you can use their piano. There are many creative ways to make your settings unique.

3. Live stream your music on YouTube

In addition to traditional concerts, musicians can host unique live-streamed concerts on YouTube. This allows them to interact with their audience, respond to questions, and take song requests.

If you play by ear, let your audience suggest songs in the chat. This can be enjoyable for both you and your viewers. Additionally, viewers can donate during the live stream, providing another way to connect.

4. Jump on the “Shorts” wave

Short videos are popular on platforms like YouTube, TikTok, and Facebook because they are easy to watch. Creating both full-length videos and shorter clips can attract more viewers to your channels.

Short videos, usually up to 60 seconds long, require less effort to produce. You can practice a part of a song and record it or extract the most emotional segment of your performance for a short video. This approach allows you to engage your audience regularly and creatively, making being an 'online' musician fun and rewarding.