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Blog overview

Social media for musicians: Grow your audience with videos

Team Soundbrenner, in Community news
May 09, 2023 | 3 min read

By Ida Riegels from Nova AI

Musical Performances on Social Media Channels

The way musicians perform for audiences has changed with social media taking up more and more attention. Although live performances are continuously thought to be the most special and valuable way to experience musical performances, the social media music scene is growing. Platforms like YouTube, TikTok, and others are already big gathering points for audiences with all kinds of different musical tastes and interests. 

Digital improvements 

The sound and recording quality of digital devices has improved a lot over the years, and this enables everyone to create and listen to musical performances in relatively good quality whether at home or out in public spaces. 

An opportunity for musicians

Musical performances thereby have become much more accessible, and for musicians, this is a great opportunity to share their content with audiences worldwide on a more regular basis and build a community.

In this post, we will share our thoughts on 5 creative ideas for a stronger social media presence for any musician!

4 creative ideas for a stronger social media presence

1. Add lyrics to your videos

Have you ever played a song that originally has meaningful and deep lyrics? Many lullabies, pop, rock, and even metal songs have heartfelt lyrics and if you know the song well it’s almost like you can hear the words when the music plays.

But how about actually adding the words to your videos? To give your audience a better understanding of what the song is really about. It’s like adding subtitles or captions to videos to improve viewer focus and engagement.

If you think it might become a bit overwhelming with all the lyrics you can try adding a few of the most meaningful sentences to your music videos.

2. Play in different locations and on different instruments or varieties of the same instrument

When creating videos, not only does the audible music part matter, but the visual settings are also part of the performance. And sometimes it can be exciting for your audience to see you play in new surroundings and on different types of the same instruments or different instruments entirely!

It’s great to have a stable base for playing and recording that you feel comfortable with and that your audience recognizes and feels familiar with. But, it can become a bit monotonous, and if you can move around a bit then why not try it out?

You might want to find a public spot somewhere and do some casual recordings, or you could try out a piano in a piano store for example! If you have a keyboard or a movable piano you could take it for a trip, or ask someone you know with a piano if you can come and try it out. There are many creative ways to make your settings more special and unique.

3. Live stream your music on YouTube

In addition to traditional concerts, musicians can also make unique and customized concerts on YouTube through live streaming. This allows musicians to be present with their audience and respond to their questions and requests. For example, a musician could perform a song that was requested by a fan or answer questions about their music. Live streaming is a great way for musicians to connect with their fans and build stronger relationships.

If you play by ear you can let your audience wish for specific songs in the chat, which can be great fun for both them and you. As a bonus viewers can also donate money during the live streaming.

4. Jump on the “Shorts” Wave

Today, short videos are very popular on platforms like YouTube, TikTok, and Facebook because people like to ‘binge’ on short videos. They are simply easier to watch!

Therefore it can be beneficial to create both full-length videos and shorter video “tasters” to attract more people to your channels. Shorter videos are usually up to 60 seconds long.

The good thing is that short videos take less effort to create. You can practice only part of a song and then record it. Instead, you can take out the most emotional or outstanding piece of your recording and use it for a short video to engage your viewers and create content regularly with ease. Therefore, to sum it up, being an ‘online’ musician can be lots of fun with the opportunity to be creative and reach and engage with audiences in all corners of the world.

Thanks for reading our article on Social Media for Musicians: Grow Your Audience with Videos! We at Soundbrenner are dedicated to helping musicians stay focused on what truly matters: their music. By creating innovative devices, such as Soundbrenner Pulse and Core, our goal is to deliver the best possible practice experience for musicians. Click here to find out more.

Got a question about Soundbrenner wearables? Reach out to us at [email protected], we’re happy to help!

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